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Shopping online has many benefits, but there are a few factors that make in-store shopping preferable. First, brick-and-mortar stores have to deal with retail agreements and shelf space constraints. Online retailers don’t have these limitations, and shoppers can choose from a variety of sellers, brands, and stores from all over the world. Even smaller independent shops can now be reached via the internet. However, the best way to make the most of shopping online is to understand the various factors that influence a buyer’s decision.
First, the type of goods to buy should be carefully considered. For example, a consumer looking to buy clothing may want to purchase a particular size, style, color, or material. Moreover, there is no universal size for clothing, so a retailer should offer a variety of options, so the buyer is able to choose the one that suits him or her best. The selection may be overwhelming, and consumers will need help to find the right items.
Second, shopping products should be convenient for customers. For instance, consumers can order groceries online or make a purchase at a store. The latter is more expensive than convenience products, and it is available in less stores. Third, consumers should be able to compare prices and products online and make the final decision. In addition, they can interact with store personnel on social media sites and use their mobile phones to shop online. This way, consumers can customize their shopping experience, and get the right price and quality.
Fourth, mobile-shopping has a number of drawbacks. While it is convenient for consumers, it is difficult to find the product they’re looking for. Mobile-based shopping can be challenging, but it is possible to make it easier. The biggest disadvantage to mcommerce is security issues. In addition, the pages and links are often small and difficult to click. A large number of respondents would like to pay with their mobile phones at all times, and digital payments are tied with credit cards as the most preferred way to make online purchases.
Third, smart shopping eliminates the need to wait for an item to arrive in the mail or pay for shipping. In addition, a personalized experience is enhanced by a knowledgeable sales associate. This is especially true when shopping at local and specialized stores. Personal recommendations are also useful in a variety of stores. This can make it easier to buy the items you’re looking for and avoid wasting time. In addition to reducing your stress, smart shopping also ensures that you get the best price for a specific item.
Besides online shopping, social media is an excellent way to attract younger shoppers. According to an eMarketer study, 75% of US consumers now use social media to make purchases online. The two most popular social media platforms for online shopping are Instagram and Facebook. Instagram Shop allows people to create a shoppable Instagram page and list products, as well as create ads. This allows users to browse through photos, see the price comparisons, and buy from local stores that cater to their demographics.
