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Turning website traffic into sales, leads or opt-ins is a critical part of any business marketing strategy. There are many tactics that can be used to improve your conversion rates, some more effective than others.
One of the best ways to increase your conversions is by eliminating unnecessary form fields. This will help your visitors feel comfortable and confident in providing their contact information.
- Make Your Calls to Action (CTA) Clear
A good Call to Action (CTA) can turn website visitors into leads, subscribers, registrants, and customers. But a bad one can push them away for good.
It’s important that your CTA is clear, enticing, and easy to find. Use color, contrast, and bold text to make it stand out. If your CTA isn’t obvious, it won’t be clicked.
Also, be sure to align your CTA with the visitor’s stage in the buying cycle. For example, if they’re just looking for recipes and social media tips, don’t offer them a year of premier delivery services! They’ll be turned off by this type of aggressive sales pitch. Instead, try a low-risk free trial or a sample to see how you like it. This can ease their anxiety and encourage them to take the next step.
- Keep It Simple
While website conversion rates are a critical part of a business’s digital marketing, they aren’t a one-size-fits-all solution. What works for one business may not work for another, which is why marketers need to continually experiment with different approaches to find the best results.
Website design and layout – A simple and visually appealing site design helps build credibility for your company by communicating an authentic, solid first impression. It also encourages visitors to engage with your brand and provides them with an easy way to resolve any questions or concerns they might have.
Avoid long wait times for your manish web website pages to load – 59% of customers say that the longest wait time is one of the main reasons they hang up and abandon a website. Providing an online chat feature to assist your visitors in real-time is an effective strategy for increasing customer satisfaction and website conversions.
- Don’t Overdo It
Each visitor to your site comes with their own unique set of questions, desires and hopes. Conversions happen when visitors determine that the rewards of a particular action outweigh the effort involved in achieving it.
Adding authentic customer testimonials and reviews to your product pages can increase conversion rates by providing social proof. This helps to build trust in your brand and product, which can be a barrier for some buyers.
Using urgency techniques such as low stock notifications can improve conversions by motivating visitors to act now. However, it’s important to test such tactics to ensure they don’t annoy or frustrate your customers. Moreover, overusing these tactics can reduce your website’s credibility and lead to customer complaints. Make sure you use them sparingly.
- Add Social Proof
Adding social proof can help to build trust and credibility for your website. This can include customer reviews, testimonials, video feedback, real-time product ratings and more. Using a social proof solution that offers a seamless integration between web pages and emails can make it easy to publish this content at key conversion points such as the checkout page, category pages, product pages and more.
For example, Fitbit uses case studies to show how their products have helped customers lose weight and get active. This type of social proof can have a huge impact on your sales and conversions. Other types of social proof can also be included, such as mentions in popular publications or blogs, and celebrity endorsements. All of these can encourage visitors to take action and become leads, subscribers, registrants or customers.
- Make It Fast
A website conversion rate is the percentage of visitors who take a desired action on your site, such as signing up for a newsletter, making a purchase, downloading an ebook or app, etc. The rate varies from page to page, product to product and company to company.
Each visitor comes to your site with a set of questions and desires, hopes and fears. They are doing a cost-benefit calculation in their minds and they will only convert when the reward outweighs the friction.
You can reduce friction by making your website fast and easy to navigate. Use appealing visuals and a simple navigation system to keep your visitors engaged, reducing their frustration and leading to higher online conversion rates. You can also add a live chat feature that connects visitors with customer service or sales employees to alleviate their concerns and help them make a decision.
